Lighting Designer: Arup
Photography: Katherine Lu / Jay Hano
“The 2,500 square metre showroom located at 39 Collins Street, Alexandria, showcases Caroma’s diverse and innovative bathroom ranges with sleek modern designs and unique water-saving features including new and heritage collections. The impressive architecturally designed flagship store, a vast, tranquil space filled with native Australian plants and trees, celebrates Caroma’s 75 years of craftsmanship and commitment to water conservation.” – Caroma – www.caroma.com.au
“What is the point of a physical showroom in the age of internet shopping?
What is the value of an “Australian brand” when we live in a global society with global supply chains? How as consumers, do we choose wisely when there are so many products on offer? These are some of the questions we attempted to answer through our investigation of the showroom experience in Caroma on Collins.
The project embodies a familiar Australian brand and seeks to communicate its values through volume, symbol, and material rather than signage, marketing strategy, and slideshow images.
The project uses physical space to provide what the internet cannot; a customer experience that is unique in both emotion and pace, and that communicates as much to the body as it does to the intellect.
Instead of pushing products onto customers in a traditional showroom manner, Caroma on Collins offers a space in which to breathe, sit, slow down, explore and experience.” – Archier – www.archier.com.au
Products Featured: Inlite Tuba II Surface Spotlights / Inlite Eco Lux Adjustable Downlights / Klus PDS4 Alu Profile + Delta Light Ledflex In HP / Delta Light Femtoline 25F Profile + RGBW Flex / Ivela Perfetto LKM Track Spots / Delta Light Orbit LED Wall Light / Inlite Sistem Evo 2 / Ivela Lito 230 LED Spotlight
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